| 翻訳と辞書 |
| Homme by David Beckham ： ウィキペディア英語版 |
Homme by David Beckham
Homme by David Beckham is a men's eau de toilette fragrance endorsed by English footballer David Beckham. The scent, which was released by Coty, Inc. in September 2011, joined his existing scents David Beckham Instinct (2005) and Intimately Beckham (2006), a his-and-hers collection with his wife Victoria Beckham. The fragrance was launched as part of a new branding venture with business partner Simon Fuller, which also included a men's bodywear line and a number of other projects to capitalize on Beckham's worldwide commercial appeal.
The fragrance is based on wooden and spicy notes, while still giving off a fresh and clean smell. It includes top notes of citrus, ginger, pine and pepper; heart notes of cashmere wood, leather and rosemary and base notes of mahogany wood, patchouli and skin musk.
== Conception ==
It was announced on 19 May 2011 that David Beckham and his business partner, Simon Fuller, would be launching a men's bodywear line, a men's fragrance (with licensing partner Coty, Inc.), and a number of other projects to capitalize on Beckham's worldwide commercial appeal. The fragrance, entitled Homme by David Beckham, would join existing scents David Beckham Instinct (2005) and Intimately Beckham (2006), a his-and-hers collection with his wife Victoria Beckham.〔 Steve Mormoris, senior vice president of global marketing for Coty Beauty, told ''Women's Wear Daily'' that the fragrance is a strategic launch for Coty that represents "a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise."〔 Speaking of the new venture, Beckham said:
It's not my natural inclination to see myself as a brand, I'm just a person who has been fortunate to explore other interests and passions outside of the game I love. I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.〔
A new logo was created for all of Beckham's commercial ventures in order to create a "uniform visual identity" for the brand.〔 The mark, which was created by Alasdhair Willis, features the David Beckham name in the Replica Pro font, with a circular hole "punched out of the script".〔 The hole represents a football and a lens or viewfinder, which can "spotlight a product detail or visual flourish on various marketing materials".〔 Willis stated that the major challenge when creating the brand identity for Beckham was: "How do you convey through a brand mark the sheer diversity of the David Beckham world?".〔 He expanded his comment, stating that the identity needed to represent "the future of the man as well as being true to his core DNA as one of the world's most respected and talented sportsmen. The identity needed to deliver against all these elements and at the same time be cool, relevant, desirable, versatile and accessible".〔 Fuller added that the brand should also be aspirational, optimistic and inclusive.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Homme by David Beckham」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|